Steel Town Soundz

With my heavy involvement in the music scene, me and my friends decided to start our own events brand, “Steel Town Soundz”, which further developed into a music label too. I was appointed the role of designer and social media manager. Along with the brand identity I also created the social media content which was influenced by the logo and brand identity.

I collaborated with an illustrator named J.lopey to work on some pieces of work of the Steel Town Soundz projects (shown below) as I felt like our skill sets combined would work well to further advance the style of the brand and enhance the audience engagement.

The idea behind the branding was based on my home town of Consett, which is known locally for its history with the steel industry. I came up with the idea to base the design style on road signs to reflect the town's ritual location and tie in with the brand's origins within outdoor events.

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